Transforming Sports Media

Project Overview

Multimedia MVP

We were on a mission to break new ground in sports media for a major sports entertainment company, creating a cutting-edge multimedia MVP. Our challenge? To organize and share massive amounts of content in a way that was not just engaging but brought athletes closer to fans far beyond the usual crowd. With our branding ready, it was our job to infuse the platform with the latest tech to make this connection happen.

My Role

As the project lead and account manager for our digital product studio, I served as the primary liaison between our client and our internal team, orchestrating the development of the MVP. My role extended to product management, guiding a collaborative effort involving our developers, the client's DevOps team, our designer, and stakeholders from both companies. This initiative was not just about project management; it was about fostering a partnership to realize a shared vision.

Technologies Used

The backbone of our platform was built using React and React Native, with Contentful managing the multimedia content. This tech stack enabled us to create a seamless, cross-platform experience that could efficiently handle the extensive content library.

Challenges Overcome

Securing this project was our first victory, achieved through an intensive internal design sprint inspired by the "Design Sprint" methodology. Our collaborative brainstorming honed in on three core content types: text (blogs), video (vlogs, behind-the-scenes content), and audio (podcasts). By adopting a dual-track sprint schedule, we kept design a step ahead of development, ensuring client feedback was incorporated and approved before any code was written—a strategy that proved essential in delivering an MVP that exceeded expectations.

Results and Impact

The success of this project was multifaceted: securing and delivering for a high-profile client, completing the MVP ahead of schedule through efficient project management, and facilitating the client's presentation to their board. This not only solidified our reputation but also ensured our continued involvement as consultants, marking a significant milestone for our digital product agency. The project was a testament to our ability to innovate, collaborate, and deliver, paving the way for future opportunities and sustained business growth.